LITTLE BIRDIE HAIR CO

MARKETING MANAGER

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MARKETING STRATEGY & PLANNING

- Develop and implement marketing strategies aligned with brand values and business goals.

- Plan and execute seasonal and holiday campaigns (e.g. summer blondes, new product launches).

- Analyse market trends to identify new opportunities and stay ahead of competitors.

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CONTENT CREATION & MANAGEMENT

- Create engaging social media content (Instagram, Facebook, TikTok) to showcase salon services, promotions and client transformations.

- Write newsletters and email marketing content, including updates, promotions and community involvement.

- Develop blog posts on trending topics, hair care tips and sustainability practices.

- Produce video content featuring styling techniques, behind-the-scenes and client testimonials.

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BRANDING & PUBLIC RELATIONS

- Maintain consistent brand messaging across all marketing channels.

- Collaborate with the founder (Tenille) to ensure the brand’s story and values are conveyed authentically.

- Coordinate PR efforts, including media outreach and collaboration with influencers.

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SOCIAL MEDIA & COMMUNITY ENGAGEMENT

- Manage social media accounts, including scheduling, posting and engaging with followers.

- Respond to client inquiries and comments on social platforms.

- Monitor and analyse social media metrics to track engagement and growth.

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ADVERTISING & CAMPAIGNS

- Plan and run paid social media ad campaigns, targeting specific demographics.

- Develop creative concepts for Meta ads, Google ads and print campaigns.

- Measure and analyse the performance of paid campaigns, adjusting strategies as needed.

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EVENT COORDINATION

- Plan and promote salon events, like masterclasses, product launches or community fundraisers.

- Organise promotional campaigns for new services or stylist achievements.

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CLIENT & COMMUNITY RELATIONS

- Engage with local businesses and community groups to build partnerships.

- Create and maintain relationships with loyal clients through thank-you notes, discounts or exclusive events.

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DATA & REPORTING

- Track marketing performance metrics, including social engagement, website traffic and sales impact.

- Present reports to leadership, highlighting successes and areas for improvement.

- Analyse client feedback to understand preferences and areas to improve.

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TEAM COLLABORATION & SUPPORT

- Collaborate with stylists to capture content and share their expertise.

- Support the team with promotional materials, flyers and social media graphics.

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SOFTWARE:

| Adobe Creative Suite - Photoshop, Premier Pro, Lightroom, InDesign, Illustrator |

| Wix Website Builder | Shopify |

| Klaviyo | Mailchimp | Canva | Trello | Later | SocialBee |

| Google Business | Google Workspace |

| ChatGPT |

| Phorest | 

| Dropbox |

| Meta Business |